Amy Phillpot,Busylizzy Clapham & Battersea and Balham

Multi territory owner and mum of two Amy joined the Busylizzy franchise family at the end of 2018. Previously a retail buyer, Amy set up her Clapham club in 2019 and later her Balham club in 2021. Amy explains what her day looks like as a busy multi club owner and working mum.

  • What does your typical day look like?

The working life of a Busylizzy club owner is split into a number of different areas – from sales and marketing to putting together the timetable, coordinating venues and instructors and looking after existing members.

I have Membership Experience Assistants (MEAs) in both Clapham and Balham who help me with the day to day running of the classes when I can’t be there and who will speak to potential members coming to try classes or answer members’ questions. My Clapham MEA also supports me with administrative tasks relating to incoming enquiries and emails etc.

Outside of this day to day work there are other weekly or monthly jobs such as scheduling social media content, dealing with monthly invoicing, and updating our internal planning and reporting spreadsheets.

In Clapham at the moment (the more established of the two clubs) I’m spending time speaking to other local businesses to try and build relationships, support each other and create extra opportunities for my membership. Since Balham is a far more recently launched club I’m spending more time trying to get the word out there about what we do and drive trial class bookings and memberships.

  • How much time do you spend working?

I spend a solid 3 days per week running both clubs when both my children are in childcare. On the days when they’re with me I probably work 2 hours a day – depending on whether my eldest Molly has a nap!

  • What do you particularly like doing?

I have a financial background so I really enjoy the financial planning aspect of the business – methodical organisations, modelling different scenarios of venues and classes and so on. I know that’s not everyone’s cup of tea but it certainly plays to my strengths and experience!

I also love going to the classes – my members are so lovely, and it’s wonderful to hear them talking about how nice it is to come to the classes and get out of the house.