Industry Review 2024

Maternity Club
Let’s get social!
The appetite for pre & postnatal fitness classes is now greater than ever as parents seek to socialise with their baby whilst maintaining their fitness and meeting new mum friends.
Busylizzy Founder, Julie Clabby said “We recognise that parents are not only looking for classes to attend with their little ones but also the opportunity to socialise, make friendships and relax with fellow members“. Julie continued, “our focus is to offer our members a rounded fitness experience where they can keep active in our range of pre/postnatal workout plus enjoy a developmental session for their little one.“
Busylizzy members have always enjoyed the flexibility of membership which includes a variety of different pregnancy, baby and postnatal fitness classes each week to suit their mood, energy level or little ones routine.
The full club experience also includes a variety of social events for members. Current favourites include ‘Mama Meet Up Social Events’, ‘Pamper & Prosecco’, ‘Stay & Play’ sessions and ‘Bumps & Bundles’ events specifically for pregnant and mums with newborns, family photoshoots and more. Our Easter themed classes and parties were sell out events in many clubs adding additional revenue streams for our franchise owners.
Tech savvy
Busylizzy has always had its fingers on the pulse of new tech features with its own branded app for easy and immediate class booking. Zoom classes have became the norm and parents love the convenience and flexibility of being able to attend a session in the studio or at home when life gets a little complicated!
Julie said… “New parents crave flexibility so we have built a hybrid service to include in person and live Zoom classes“.
Best laid plans often go out of the window after a bad night’s sleep, whilst nursing a teething baby or tackling a cranky cruiser. Zoom classes enable our members to tune in online to a live real time session with one of our expert instructors but without the need to leave home. Plus, in locations across the U.K where we don’t yet have a studio, parents can take part in our programme of classes online.
Julie continued… “Future proofing the business for our franchise owners and offering an unbeatable service to our members has been a key priority for our team. Members can enjoy in person classes, Zoom classes and social events as part of their membership for a rounded maternity experience.
Spending Power
Established in 2011, Busylizzy first launched in the thick of a recession so we know first hand the challenge of navigating financial uncertainty. Fast forward 13 years and the talks of Cost of Living Crisis rebound around us but what does that actually mean at Busylizzy?
The Busylizzy experience gives our target audience of professional parents a truly flexible service and incredible value for money so the proposition within a membership model remains largely untouched. With one monthly payment rather than multiple different providers, a Busylizzy plan makes it easier for families to budget.
Summary
The business landscape is forever changing but one thing parents continue to be passionate about is staying fit, active and healthy. Busylizzy has adapted its model to ensure all members can achieve this in person and online but the club experience goes beyond just classes. Savvy parents expect good quality and professionally run classes, quick and easy class booking AND the opportunity to feel supported and socialise with other like minded friends.
One club, everything you need. That’s what Busylizzy is all about!
To find a club near you, visit: https://busylizzy.co.uk/busylizzy-locations/
We’re expanding rapidly across the U.K. If you’re passionate about fitness, supporting new parents and fancy running your own club, head to the website for more info and book an intro call this us: https://busylizzy.co.uk/franchise/
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