Busylizzy Named as Finalist in Two Categories of Virtual Franchise Association Awards 2023
Reaches Top 8 for Best Franchise Support and Best Adaptation to Change
Exciting news! Busylizzy has been named as a finalist in not one but TWO categories of theVirtual Franchise Association Awards 2023. Recognised for our work this year, supporting our franchisees and adapting to the post covid landscape, we have reached the top eight in the categories of “Best Adaptation to Change” and “Best Franchisee Support”.
Post pandemic, the whole Busylizzy team have focused on creating a memorable maternity experience for parents. Parents told us how isolated they felt during lockdowns, NHS services for postnatal parents have cut back and new parents often feel overwhelmed and under supported. In response, Busylizzy clubs focused on creating safe and friendly spaces where members can hang out with their new friends and enjoy a coffee, seasonal party or parenting workshop. These extra services are popular with members and have created new revenue opportunities within the network in 2022. Our membership offers much more than a class. When a family joins Busylizzy, they’re settling the scene for a supported maternity leave and will be surrounded by experts to help them along the way. For this reason, 96% of members said they would recommend us to a friend.
We also use technology to make life easier – 100% of our members join online via the Busylizzy website, card details are saved and automated so the onboarding of new clients is really easy… making business easier for our franchise owners. Members book, cancel and reschedule their classes using the Busylizzy App. It’s easy, quick and this flexibility of being able to pick and choose different classes each week is a facility our members LOVE! And completely sets Busylizzy apart from competition. Our franchisee’s love this tech too. No chasing phone calls, no email bookings, no paperwork. Members manage their own class bookings, freeing franchise owners up to market and grow their businesses.
Our robust membership model supports franchise owners pockets. Members pay monthly for their membership (just like a gym) and this business model enables us to give our members complete freedom to choose any classes. Franchise owners know how many members they have at any one time and have full sight of their income for the months ahead. No gambling at the end of a term and hoping that clients rebook. This aids cashflow and financial security for the franchisee’s
Busylizzy was born out of the personal frustrations of its founder – Julie Clabby who sported a gap in the market for a high quality class experience, wrapped up in one flexible membership for the modern family. Fast forward 11 years, lots has changed in the world but our core values remain the same. We are dedicated to giving our members the best possible maternity leave experience with our professional classes, personal service and awesome flexibility and our clubs provide a supportive environment for members embarking on their first steps into motherhood and beyond.
Launched in 2020 by the Quality Franchise Association (QFA), the Virtual Franchise Association Awards are designed to celebrate innovation, achievement and excellence in franchising.
Julie said “Behind the scenes, so much passion goes into continually reviewing and developing our services and brand presence. Together, the support team are continually innovating classes and concepts and our designers keep everything on brand – t’s a real team effort. I’m so thrilled that we have been shortlisted. Overall winners will be announced in January 2023. Keep everything crossed for us!”
Proud supporters of Great Ormond Street Hospital and Kicks Count.
Established in 2011, Busylizzy is the U.K’s leading boutique fitness club for new and expectant parents. Just like a gym, members pay a monthly membership fee and come together to enjoy fitness and fun classes with like minded new friends throughout their maternity leave. Classes take place in local family friendly studios and online. Busylizzy has blueprinted a series of different classes for parents to enjoy each week – from Mummy&Me Pilates to Baby Massage, Mumstobee Yoga to Bootcamp. There’s something for everyone from pregnancy to 2 years. The only way to get the Busylizzy Experience is to visit one of our clubs and see for yourself. Make your maternity memorable.
Try a class – Get the Busylizzy Experience